If you’re a single woman, it can sometimes feel like you’re part of a forgotten group. And if you’re a single woman of a certain age, it can feel like that times a thousand. Gone are the days where single women feel like they need to get married in order to feel fulfilled. Yet popular culture so often portrays them as lonely, unhappy and looking for a partner. The ways single women see themselves versus how they’re stereotyped in our culture are vastly different! So, what’s the real story?
A 2018 study by creative marketing agency Hill Holliday and its market research company Origin sought to answer the question, “What do single women really want?” The answers offered a real life glimpse into their top priorities. Here’s a look:
- The number-one priority of single women was living on their own. Nearly half (44 percent) said it was what mattered most to them.
- Another top priority? Establishing a career. About one-third of single women (34 percent) listed their career over everything else.
- The third most popular priority among single women was financial security with 27 percent of respondents saying it mattered most to them.
The study states that, “on the whole, today’s single women have a strong sense of self and reject the outdated notion that they’re missing out on all that life has to offer.” More proof? Here’s a look at some of the characteristics single women most often use to describe people like them:
- Independent: 77%
- Confident: 54%
- Responsible: 49%
- Ambitious: 43%
- Strong-minded: 42%
- Adventurous: 32%
Perhaps as a single woman you see yourself in the characteristics listed above, but you’re feeling like you could use some assistance in reaching out and grabbing all of the opportunities in front of you. That’s where coaching comes in. Leah M Joppy and Associates can work with you to help identify your priorities, create a realistic action plan and set you on a course for living the life you’ve always wanted. Call us at 301-670-0051 or email leah@lmja.com to learn more.
And please take the time to read our article on the reasons why people seek out a coach.