You’ve certainly come across articles with titles like “The 50 Best Places To Work” or “The Best Companies For Work-Life Balance.” And no doubt you’ve questioned, “what makes these work environments so special? You may even wonder how you can create a similar feel-good atmosphere in your workplace. It’s tempting to just add a ping pong table in the break room or offer free donuts on Fridays, but it’s so much more than a few perks here and there. It all comes down to one important component: company culture.
Last month we discussed cultural values as a whole and how they shape the beliefs and behaviors of communities. We spend so much of our time at work that the office becomes one of the most influential communities in our lives. The culture in the office is a huge component of happiness – or discontent. It’s the invisible maker or breaker of an organization. Company culture isn’t something that can be established down the road when you have more time on your hands. It’s something that requires thought, time, and effort – not to mention really listening to your employees.
The culture within an organization becomes its identity. It’s the values, traditions, and customs that an organization believes in and practices – not just to employees, but also to customers. Every business is different and there is no single rubric for the “right” culture. However, you do need a consistent and strong set of values in order to remain competitive. Here are 3 examples of why the culture within an organization is so important:
- It creates a perception of your brand in the marketplace.
- It helps you attract and retain the best talent
- It establishes a set of identity and values for your company
Too many organizations fail to realize that their culture matters and shouldn’t be dismissed as “fluffy stuff.” According to Deloitte research, 95% of workers value company culture more than compensation. How would you describe the culture in your office? Is it something you’ve never thought about and, if you have, is there room for improvement? We are currently conducting cultural value assessments for organizations and we’re ready to help you understand more about this important component to your workplace. Please call Leah M. Joppy and Associates at 301-670-0051 or email us at email@example.com to learn more.