For today’s businesses, building a successful corporate culture has become a significant way to maintain a competitive advantage and differentiate a brand. Your culture can be a unique means to attract talent and also motivate, engage, and retain employees. For the last few months, we’ve taken a look at cultural values, both in society and the workplace. We’ve discussed what values are and why they’re so important. So, now you may be looking at your organization and thinking, “how do I define the culture in my particular office? And how do I take this culture and incorporate it into the day-to-day?” Conducting a cultural assessment is often what you need. It’s the first step in answering the question, “Is what we say we are, truly what we are?”
Conducting a cultural assessment includes reviewing the various components of culture, including environment, traditions, social relations, incentives, and values. Some of the following questions are examined: “Are employees happy in the space they’re in? Are workers communicative and social, both in person and online? Are the core values of the company filtering their way down to the employees in a clear manner? Are rewards offered through an employee reward system?” That’s just a sample of some of the areas that are explored. Through gaining this understanding, you can determine where gaps exist between the current state and the desired culture.
Often, organizations want or need to make changes, whether it’s shaping new behaviors, promoting new ways of thinking, or developing a culture of education to develop employees. However, the key to changing a company’s culture is a commitment from the leadership team. Leaders must understand why change is necessary and have a clear vision for making those changes. They must also be willing to change their own behaviors and actions!
I use the Barrett Values Center assessment tool to conduct cultural assessments for my clients. I find it to be the most comprehensive tool for understanding the current state of an organization’s culture and determining where changes are necessary. To learn more about the Barrett Values Center, visit their website as www.valuescentre.com. To schedule a time to discuss conducting a cultural assessment for your firm, call Leah M. Joppy and Associates at 301-670-0051 or email us at leah@lmja.com. Meaningful and sustainable change is possible.